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As it concern the USPS … “Wonder Tape”

July 9, 2013

Times may be tough; but for the USPS, and its perpetual bankruptcy heading, there’s nothing like a little revamping from time to time. This definitively American institution needs new service offerings like it needs a realistic budget, and one of the services that this article shall propose concerns mailing letters that must be delivered on special occasions only.

This service, if you haven’t guessed it precisely, concerns a type of holiday mail that reaches its destination on the given day — or that otherwise won’t be delivered at all but returned to the mailer.  And that’s worth a token dollar to deliver an ordinary card or envelope to offset the current cost of postage when you are paying for the probability of delivery on a precise date.

As part of the refund procedure for a letter  — or parcel — that can’t be delivered on time, simply show the “bouncemark” as applied to the item at the post office desk to get the refund.

Special, custom stamps for each day of the year in any significance can be kept on hand by the USPS or instantly jetted by a special printer from a database collection to indicate that it is no ordinary mailing but rather a holiday-specific post.

This could also be a good time for the USPS to re-standardize its label makers from outputting the simple pink/red inked tape to something of a specialized label maker that can create the holiday marks to resemble something like the old wax-stamps in approximate size, preferably with a machine that can operate like a hand-pulsed flashlight to charge up an electrical power supply out of mechanical pulsed action, in case of power outage.

So, why would anyone want a package delivered on an “on-time or not-at-all” basis? The answer would be chiefly as a courtesy or as a favor.

And while we’re on the subject, why can’t advertisers pay the USPS to run ads on the same sticker tape that the postage has been printed on?

Peel-off postage labels could be one of the next best ideas in postal delivery. The possibilities can be endless. Imagine mailing a package transacted, say, from your Kindle or tablet computer that results in the printing of a label that gives the recipient an active coupon to go get a free specialty pizza from a local full service pizza station. Or there could be a peel-off sticker from a random advertiser to let you try a free sample of a product or service from a local shop to get you to evaluate the place. This peel-off label can serve all four purposes — the holiday stamp, postage validation, your own custom bonus, and an advertiser’s dream of benefiting from a welcome package by being featured on the “Wonder Tape.”  The USPS can even imprint a delivery confirmation code on the label — and anything else that serves practical protocol. Everything the USPS ordinarily stickers on a new package can be placed on a series of pre-cut stickers that unpeel from the hand-held inkjet machine tape and paste as a ribbon of cut stickers directly onto the package or envelope.

If advertisers can sponsor ads on Wonder Tape and other package mailers pay a small fee to host their token gifts to the recipient on the Wonder Tape, then a constant source of revenue can make its way to the USPS in the form of advertising that anyone can get in on, and this should help pave the way to diminish the growing cost of postage and possibly turn back the cost.

By letting the people of the US be represented on common postal labels through a new Wonder Tape, the USPS can establish additional revenue that can help restore the imbalance of falling off the former US vault gold standard … and onto the labor standard that has since favored the perpetual corporate structure and opportune investment objectives. Letting advertisers and objective-oriented consumers have a say in what goes on the package can help put the USPS on a more realistic and more even keel with other package delivery services.


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